While Microsoft wasn't surprised by Sony's decision to release PlayStation 3 a year after Xbox 360, the announcement of the console's $599 launch price came as a "total shock" to the company, according to former Chief Xbox Officer Robbie Bach.
"The single moment when I knew we had real upside was when they announced the pricing at E3," Bach said on the latest episode of IGN Unfiltered. "We knew their bill of materials was going to be too expensive but we thought they’d suck it up."
Bach recounted their reaction to Sony's announcement at E3 2006, adding, "Kaz
said the price and the room we were in went silent and I said, 'Did he really say what I think he said?'" After getting confirmation that what they heard was indeed correct, the former Xbox exec noted that many in the room said aloud: "Oh, this could be really fun."
from IGN Xbox 360 Articles http://ift.tt/2adSdYw
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