Electronic Arts is "building a lot of new IPs" around the world, according to Patrick Soderlund, Executive Vice President of EA Studios, and one of them at Jade Raymond’s Motive studio in Montreal is filling an important gap in EA’s development portfolio.
"If you look at the biggest segment in our industry, which is action, we don't have a lot," Soderlund told IGN. "EA is not known to make gigantic action games like Assassin's Creed or Batman or GTA or those types of games that are really big. The strategic direction that we put in motion is to expand our portfolio more into that segment, to see what can we bring to gamers that maybe hasn't been done before."
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